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“Climate Change” Scammers Are Now Toying With A New Phrase


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Since “climate change” alarmism has flopped, the same scammers are now toying with a new phrase they hope will sound more urgent
Wednesday, December 04, 2019 by: Isabelle Z. 


Climate change alarmists aren’t quite getting the results they’d like with their current approach, so they’re doing what any smart business people would do when their product isn’t selling: switching to a new marketing tactic. Now, 


Writing in Ad Age, professional brand strategist Aaron Hall said that he feels terms like “global warming” and “climate change” are too neutral and don’t grab enough attention. 

His team came up with some ideas that they apparently hope will scare more people into voting for liberals. 


He said: “We need these folks to understand the severity of what’s happening to their planet and inspire them to make more eco-friendly life choices and pro-climate choices at the ballot box.”


In that spirit, two of his top choices are “global meltdown” and “global melting.” He believes that the feeling of “melting” when it’s really hot is something people can relate to, while a “meltdown” calls to mind a nuclear meltdown, which is something that certainly inspires fear.


Another set of terms that he also deemed adequately frightening were “climate chaos” and “climate collapse.” Meanwhile, he identified “scorched earth” as an edgy choice that paints a dire picture that is more likely to scare the masses.


Lots of efforts underway to change the narrative


This is far from a one-man effort, by the way. A group of climate-related NGOs like the Sierra Club, Greenpeace, and Al Gore’s Climate Reality Project sent a letter to the major TV networks begging them to start referring to climate change as a “crisis.”


This climate change rebranding is nothing more than another attempt at using semantics to scare people into compliance. They want to convince people to give up their appliances, cars, and eventually, their freedom in the name of saving the planet.

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