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Another S of the U address From Obama, more Gimmicks, Gadgets


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Its instagram day at the White House!!!

 

White House seeks to turn State of the Union into a trending topic

 

And here’s White House Chief of Staff Denis McDonough in a YouTube video earnestly explaining that the speech “is an important moment when the policy that influences the fabric of the American experiment is shaped.”

Presidential administrations have been promoting the State of the Union address long before Lyndon Johnson turned it into a prime-time TV event in 1965. The difference now is how the hype works. Instead of relying solely on the news media to gin up interest, the White House is doing the job. Taking its message directly to the public, it is selling the State of the Union speech with the same arsenal of social-media tools it deployed to sell candidate Obama during two national campaigns.

The White House has devoted a multimedia page of the official WhiteHouse.gov Web site to the address. Obama’s Twitter feed, which is followed by 41 million people, is studded with mentions of the speech. More promotional material about it appears on Obama and the White House’s Facebook pages and Tumblr blog.

The buildup will continue during and after the address. As it has done for the past two years, Obama’s communications staff plans to “enhance” Obama’s remarks with play-along-at-home elements. As the president speaks, WhiteHouse.gov will post relevant charts, illustrations and data to support his points, all of it “shareable” on a viewer’s social networks. The idea is similar to the “second screen” programming that corporate marketers transmit to Web visitors during the Super Bowl and other live TV events. The White House is touting the idea with a semi-comic video showing what it might have looked like if other presidents had “enhanced” their addresses.

After the speech, “dozens” of administration officials will take questions about it in live chats on Twitter, Google + Hangouts and other social media, the White House says.

The goal, says Nathaniel Lubin, acting director of digital strategy for the White House, is “greater public engagement” and clarity about the ideas and policies Obama advances. “First and foremost,” Lubin says, “we’re trying to provide content that reflects the mission of the president’s speech.”

Not incidentally, the effort enables the White House to put its own frame around the State of the Union, free from the news media’s inevitable slicing and dicing.

“Technology has caught up with the ambition of this White House and every one before it to own their own story,” says Terence Smith, a journalist formerly with PBS, CBS and the New York Times. “It’s a frontal appeal to the audience. They’re not just going over the heads of the media. They’re going over the heads of Congress, too. They now have the [technological] means” to control the focus and the message.

Smith isn’t suggesting there’s something sinister in this, but others have. Dozens of media organizations, including The Washington Post, formally complained in November about the exclusion of news photographers from official events and the White House’s practice of using social media to distribute its own photos and videos to the public. The complaint said the policy was tantamount to censorship, like “placing a hand over a journalist’s camera lens.”

http://www.washingtonpost.com/lifestyle/style/white-house-seeks-to-turn-state-of-the-union-into-a-trending-topic/2014/01/26/409a7618-86b7-11e3-833c-33098f9e5267_story.html

 

 

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obummer should just make it easy for azzhole republicans to understand.

 

Half of you listening voted for the azzhole republicans. They are the party

of NO!

 

NO JOBS EXCEPT WHERE REPUKES SENT THEM TO CHINA, BANGLADESH

AND FOR ILLEGALS!

 

NO END OF REPUKE FRAUDULENT WARS!

 

NO EQUITY FOR WORKING PEOPLE AS THE RICH STEAL YOUR EVERY LAST DOLLAR!

 

NO BALANCING OF THE BUDGET EXCEPTS ON THE BACKS OF THE POOR AND THE SICK

AND THE ELDERLY BY PAUL RYAN!

 

NO CONSTITUTIONAL RIGHTS EXCEPT GUN NUT, MANLY MAN WANNABEE HEROES

MISCONSTRUING THE SECOND AMENDMENT.

 

Just once I would like to see obummer be honest. What does he have to lose?

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